Impact Marketing Academy

The Blog

Thoughts on encouraging sustainable business and making a positive impact.

Download a free marketing campaign case study

Download a free marketing campaign case study

Download a free marketing campaign case study describing a zero budget user acquisition & environmental awareness campaign which generated over 12,000 visits and more than 4000 registered users in less than 3 months. You don’t need millions of pounds or massive global reach to create digital marketing success. This free

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increase dwell time

How to increase dwell time

Dwell time is the length of time customers spend on your web pages so it pays to increase dwell time because the length of time potential customers spend on your website has a direct correlation to sales. So when I saw that customers were only spending between 1 and 4

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alternative theories of change

On Alternative Theories of Change

My good friend Morgan Trowland, who along with Marcus Decker, climbed the QE2 bridge and shut down M25 for two days, reminded me of an excellent passage from Victor Hugo the other day, which got me thinking about alternative theories of change. Morgan and Marcus climbed the QE2 bridge to

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The best digital marketing course in the UK

Selecting The Best Digital Marketing Course in the UK

Are you looking for the best digital marketing course in the UK? Whether you’re just starting out in marketing or aiming to enhance your existing knowledge, this blog will help you select the right course to unlock your full potential and thrive in the ever-evolving world of digital marketing. Why

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