Hello,
I'm Oli S-B!
I’ve been promoting sustainable brands and purpose-driven businesses for more than 25 years.
Having helped Solarcentury grow from £5m to £50 million turnover, created the We Support Solar campaign which led to the introduction of the solar feed-in tariff in the UK, worked on the PostiveNews crowdfunding campaign which raised £263k, and the Highlands Rewilding crowdfunder which raised £1.2 million, as well as designing, launching and promoting numerous sustainable brands and charities, I’ve learned a few lessons along the way.
I’ve also had my fair share of failures which, in hindsight I could have avoided if I had been better informed and prepared. I’ve seen countless businesses, and numerous passionate, dedicated people, struggle to get their world-changing projects off the ground, by failing to attract users and achieve sales – without which most projects inevitably fail.
Like many people, I’m getting increasingly worried about the state of the world and want to do everything I can to encourage positive change.
So, I’ve decided to start sharing everything I’ve learned about impact marketing, to help other marketeers make more impact in their work, and to help business owners and managers of purpose-driven brands generate more leads, make more sales, or collect more donations, in order that their businesses can make a bigger impact.
If you’re interested in boosting your, or your teams’, marketing skills I can help.
Check out my first course, Digital Marketing Essentials, which some students have rated as the best digital marketing course in the the UK, or contact me for specific projects.
The way I see it, we’ve all got to try to do everything we can to make the world more sustainable… and if I can help other people make more impact by leveraging my experience and avoiding the pitfalls which lead to failure, then that has to be a good thing.
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“The environmental debate needs more people like you with your considerable chutzpah!”
Jonathan Porritt
“Oli is a brilliant all-round marketeer with top-of-class digital media skills”
Jeremy Leggett
"Oli initiated one of our first partnership campaigns. The resulting promotion turned into our most successful marketing activity in terms of exposure and revenue."
EDUCATION
Master of Science (MSc), Advanced Architecture and Energy Studies
Centre for Alternative Technology / UEL
MSc thesis topic: Encouraging Environmentally Responsible Behaviour
Bachelor of Arts (BA), Product Design
Central Saint Martins, University of The Arts London