Hello,
I'm Oli S-B!
I’ve been promoting sustainable brands and purpose-driven businesses for more than 25 years.
Having helped Solarcentury grow from £5m to £50 million turnover, created the We Support Solar campaign which led to the introduction of the solar feed-in tariff in the UK, worked on the PostiveNews crowdfunding campaign which raised £263k, and the Highlands Rewilding crowdfunder which raised £1.2 million, as well as designing, launching and promoting numerous sustainable brands and charities, I’ve learned a few lessons along the way.
I’ve also had my fair share of failures which, in hindsight I could have avoided if I had been better informed and prepared. I’ve seen countless businesses, and numerous passionate, dedicated people, struggle to get their world-changing projects off the ground, by failing to attract users and achieve sales – without which most projects inevitably fail.
Like many people, I’m getting increasingly worried about the state of the world and want to do everything I can to encourage positive change.
So, I’ve decided to start sharing everything I’ve learned about impact marketing, to help other marketeers make more impact in their work, and to help business owners and managers of purpose-driven brands generate more leads, make more sales, or collect more donations, in order that their businesses can make a bigger impact.
If you’re interested in boosting your, or your teams’, marketing skills I can help.
Check out my first course, Digital Marketing Essentials, which some students have rated as the best digital marketing course in the the UK, or contact me for a marketing impact assessment or specific projects.
The way I see it, we’ve all got to try to do everything we can to make the world more sustainable… and if I can help other people make more impact by leveraging my experience and avoiding the pitfalls which lead to failure, then that has to be a good thing.
Sign up to my newsletter to receive free marketing advice to help you, or your brand, make more impact.
education
Master of Science (MSc), Advanced Architecture and Energy Studies
Centre for Alternative Technology / UEL
MSc thesis topic: Encouraging Environmentally Responsible Behaviour
Bachelor of Arts (BA), Product Design
Central Saint Martins, University of The Arts London
testimonials
“Oli initiated one of our first partnership campaigns. The resulting promotion turned into our most successful marketing activity in terms of exposure and revenue.”
Rob Reason, Founder of HiddenCity
“I have worked in the energy industry for nearly 40 years and have collaborated with many marketing teams and individuals. I can honestly say that Oliver is by far the best marketing professional I have worked with. He just gets it! His no-nonsense, forthright approach and sharp thinking gets the job done quickly and efficiently. Oliver’s expertise and dedication make him an invaluable asset to any business needing marketing services.”
Andy Vickers, Powersystems UK
“Oli is a brilliant all-round marketeer with top-of-class digital media skills”
Jeremy Leggett, CEO Highlands Rewilding
“The environmental debate needs more people like you with your considerable chutzpah!”
Jonathan Porritt, co-founder Forum for the Future
“I have had the pleasure of knowing Oli since the very early days of SolarAid and worked alongside Oli many years larer. Throughout, Oli has shown exceptional commitment to sustainable development. Oli is also very accomplished comms and marketing professional, who led that area at SolarAid efficiently and effectively.”
John Keane, CEO SolarAid
“Oliver listened to our needs and quickly and diligently built our internet presence using his excellent SEO skills. We soon featured more highly in natural search than we ever did before, achieving the #1 spot on google.co.uk in under three months and our leads more than doubled.
We also employed Oli to develop a growth strategy to increase revenue. Oli helped us identify a new customer segment, ran an outreach program and helped us hook a whale! That single deal generated £350k in revenue which was about 50% more than our total annual revenue at the time.
James Young, Business Development Manager